RICHDeana Rich

President, Deana Rich Consulting, Inc.

As President of Deana Rich Consulting, Deana Rich is known for her compelling insight, deep card brand knowledge, industry relationships and more than 20 years of acquiring experience. Deana is a leading expert within the payments acquiring industry and is highly respected for her unparalleled risk management, underwriting, operations and compliance experience. She is an original board member and Past President of the Merchant Acquirers Committee (MAC) where she has been instrumental in driving organizational focus. As a trusted advisor, she is approved by Visa and MasterCard to perform bank and ISO reviews.

She has successfully developed and implemented risk management and underwriting programs for acquirers, ISOs, merchant aggregators and software as a service developers, including writing policies and procedures, providing staff training support and overseeing implementation of risk monitoring, underwriting and card scheme compliance. Deana also is frequently engaged to review established risk and operational departments and policies for vulnerabilities and improvement.

In addition to her role with MAC, she is actively involved with the Electronic Transaction Association on the Fraud and Risk Committee, and was recognized as their Volunteer of the Year in 2011.

Prior to establishing Deana Rich Consulting, Deana gained hands-on operational background working as Director of Merchant Relations for Jettis, Inc, Vice President of Operations at iPayment Technologies, Senior Vice President for Beverly Hills Bancard – an issuer of sub prime cards, and Vice President at both First Charter Bank and Bank of Los Angeles. While managing her own firm, she also worked for seven years as a Senior Associate with The Strawhecker Group.

Deana holds a Bachelors degree in Economics from the University of California, Los Angeles.