GOUDIEBrian Goudie

Senior Vice President, North American Acquiring Sales, First Data

As Senior Vice President of North American Acquiring Sales for First Data, Brian Goudie is responsible for all ISO, agent, and revenue sharing alliance (RSA) sales teams. Goudie also manages the sales teams responsible for driving new RSA financial institution partners, non-financial institution partners, new agents and ISO’s.

Goudie joined First Data in 1996 as a field sales account executive, and has since held several positions within the company. Most recently, he led First Data’s direct sales channel, supporting a large number of financial institution partners and also First Data’s cross-sales and telesales teams. Prior to that Goudie led sales efforts in the recruitment of all new First Data ISO’s, agents, new bank alliance partners and strategic partner sales. Goudie served as regional sales manager for ISO Cardservice International, which is now First Data owned and operates under the name First Data Independent Sales. In this role, he was responsible for new sales and the growth of approximately 400 agent offices.